Translating Complex Financial Narratives Into Compelling Brand Experiences.
3+ years of experience spanning brand strategy, financial communication, and
business consulting with a focused track record in asset
management and wealth management, including work on GTM Strategy,
Marketing Transformation, Brand Positioning, Business Model Design, Investor
Communication, and Go-to-Market execution for financial products.
Worked across sectors including Wealth & Asset Management, Portfolio
Management Services (PMS), Financial Technology, Real Estate, Automotive, and
Brand Consulting.
Digital Campaigns & Visual Storytelling
True BeaconExplore Project ↗
Creative Lead
Aug 2024 - Jan 2026- Directed brand visual systems and end-to-end creative execution across all digital, social, and print touchpoints.
- Managed GTM marketing, website optimization, and the launch of the TB Observatory vertical to boost audience growth.
Marketing Associate
Aug 2022 - June 2023- Designed UI/UX for Mr. Nikhil Kamath's website and co-developed the brand identity for the *WTF is?* podcast.
- Co-managed the *WTF is?* launch strategy (100k+ views in 24h) and scaled community social channels to 30k+ followers.
Communications & PR Intern
June 2022 - Aug 2022- Structured the visual presentation and pitch deck for TB Wealth's EFQ product and supported PR/outreach campaigns.
NKSquaredExplore Project ↗
Business Service Designer
Sept 2023 - Dec 2023- Designed key UX/UI features for the *WTF is?* podcast's new community platform to drive user engagement.
- Developed the initial MVP design model backed by user research, competitive analysis, and pain-point mapping.
Royal EnfieldExplore Project ↗
Primary Market Research Intern
Nov 2021 - Jan 2022- Led in-depth interviews with 50 potential customers, uncovering critical reasons for Classic 350 rejection.
- Collaborated in a meticulous analysis of past rejections, identifying recurring themes.
Design Intern - Global Brand & Marketing
May 2021 - Sept 2021- Drove impactful contributions to product launch by executing engaging product newsletters: Classic 350 and Meteor 350.
- Conceptualized captivating marketing collaterals for the bikers' community for social media marketing.
- Royal Enfield - The Timeless Classic UI Design.
Finforall by JupiterExplore Project ↗
UI & Graphic Designer
June 2020 - Sept 2020- Designed user interfaces and interactive screens for financial and personal wealth management modules.
- Created captivating graphic assets and marketing collateral to drive branding consistency.
Nikhil KamathExplore Project ↗
Design Lead
2022 - 2023- Lead visual data storytelling and information design for diverse social platforms.
- Drove brand asset generation and marketing campaigns for the WTF is? podcast.
Freelance Projects
TORO Investment Managers
Client communication Design
- Conducted market, category, and peer benchmarking research to shape narrative, structure, and messaging for pitch decks.
- Translated complex financial data into clear information design and data visualisations, improving clarity and decision-readiness for investors.
- Delivered multiple high-stakes pitch and presentation assets, aligned with leadership and fundraising objectives.
Savvy Infrastructure
Client communication Design
- Translated complex real estate data into clear information design, improving clarity and decision-readiness for investors.
- Delivered multiple high-stakes pitch and presentation assets, aligned with leadership and fundraising objectives.
- Designed brand guidelines and the initial website for the brand.
ArthAlpha Investment Management
Investors' design
- Designed visual presentation systems to articulate the brand narrative and clearly communicate USPs of the product 'Brahmastra'.
- Translated abstract product and business ideas into structured, insight-led visual stories which further contributed in raising first INR 100 Crores for the company.
Social Development
Teens of God NGOExplore Project ↗
Sub-head of Graphic Design Department (June 2020 - Nov 2020)
Graphic Design & Community Development
Girl Up NoorExplore Project ↗
Initiative by UN Foundation (June 2020 - June 2021)
Content Management & Digital Advocacy
UMMCLExplore Project ↗
Supply Chain & Social Development Initiative (2021 - 2022)
Sustainable Agriculture & Rural Livelihoods
DYX2 LearningExplore Project ↗
Specialized Education Platform (2020 - 2021)
Information Architecture & UX Design
Major Projects (B.Design)
LeewayExplore Project ↗
A marketplace that aims to create a mutually beneficial space-sharing arrangement.
WaysteExplore Project ↗
A platform to encourage a frugal way to waste management by incorporating a reward system.
Business Design LabsExplore Project ↗
Srishti Manipal Entrepreneurship Lab ecosystem design for budding design thinkers.
Deshpande Foundation Proposed Services DesignExplore Project ↗
Analyzing production and logistics of Swavalambi Sakhi Producer Company Ltd. to propose efficiency improvements.
Project KisaanExplore Project ↗
Betterment of the Indian agriculture system through empowering Farmers.
NIVAARExplore Project ↗
A personalized healthcare service is now just a few clicks away.